12 Essential Small Business Tools for Success in 2024


Small business management demands strategic technology adoption to thrive in today's digital landscape. Recent industry data reveals businesses leveraging the right software stack save an average of 15 hours weekly on routine tasks, transforming administrative burdens into streamlined operations.

Technology selection presents significant challenges for business leaders who must navigate thousands of available options. Strategic implementation of essential business tools creates measurable advantages in operational efficiency, team productivity, and market competitiveness. This comprehensive analysis examines 12 proven software solutions delivering substantial ROI across accounting, team communication, marketing, and security domains.

Each selected tool undergoes rigorous testing and evaluation to ensure practical business value. The following analysis provides decision-makers with clear insights for building a powerful technology foundation to drive business growth in 2024.

QuickBooks Online

Image Source: QuickBooks

QuickBooks Online stands as the definitive financial management platform, serving over 7 million businesses globally [1]. Market leadership positions QuickBooks as the cornerstone of an accounting solution for organizations seeking operational excellence through automated financial management.

QuickBooks Online Features and Benefits

Strategic implementation of QuickBooks delivers measurable efficiency gains, with businesses reporting average time savings of 30 hours monthly through automated transaction categorization [2]. Core platform capabilities encompass:

  • Automated bookkeeping and expense tracking
  • Professional invoicing and payment processing
  • Real-time cash flow monitoring
  • Tax category sorting and deduction tracking

QuickBooks Online Pricing Plans

QuickBooks delivers scalable pricing options aligned with business growth trajectories:

Plan

Monthly Price

Users

Key Features

Simple Start

$35

1

Basic accounting, invoicing [3]

Essentials

$65

3

+ Bill management, time tracking [3]

Plus

$99

5

+ Inventory tracking, project profitability [3]

Advanced

$235

25

+ Workflow automation, custom access [3]

QuickBooks Online Integration Capabilities

QuickBooks' extensive integration ecosystem is a pivotal differentiator in the accounting software landscape. Platform architecture enables seamless connectivity with over 750 business applications [4], including PayPal, Square, and Shopify. This robust integration framework eliminates manual data entry requirements while maintaining data accuracy across systems [5].

Mobile functionality extends platform accessibility, enabling receipt capture, transaction monitoring, and comprehensive financial management from any location [4]. This mobility advantage positions QuickBooks as an essential tool for modern business operations.

Slack

Image Source: Slack

Team communication emerges as the cornerstone of operational excellence in modern business environments. Slack's platform dominance, evidenced by 32 million daily active users [6], demonstrates its transformative impact on workplace collaboration.

Slack Communication Features

Platform analytics reveal a 36% increase in employee engagement through Slack's channel-based messaging system [7]. Strategic implementation of project-specific channels creates structured communication pathways, while real-time huddle functionality enables instant problem resolution through audio and video conversations.

Slack Team Collaboration Tools

Slack's integration ecosystem delivers exceptional operational advantages through connectivity with over 2,600 applications [8]. Platform capabilities extend beyond basic messaging to enable:

  • Real-time file sharing and searching
  • Screen sharing and video conferencing
  • Automated workflows for routine tasks
  • Canvas for collaborative document creation

Slack Pricing and Plans

Strategic pricing tiers accommodate diverse organizational requirements:

Plan

Price (Monthly)

Key Features

Free

$0

90-day message history, 10 integrations [9]

Pro

$7.25/user

Unlimited history, unlimited integrations [9]

Business+

$12.50/user

Advanced security, 24/7 support [9]

Market analysis positions the Pro plan as optimal for small business implementations, delivering comprehensive functionality at competitive per-user pricing. Performance metrics indicate 89% of organizations report enhanced communication efficiency following Slack adoption [7].

Shopify

Image Source: Shopify

Shopify has emerged as the digital commerce cornerstone for modern retail operations. Its market presence, which spans 2 million merchants worldwide [10], demonstrates the platform's capacity to transform traditional retail models into thriving digital enterprises.

Shopify eCommerce Features

Strategic platform architecture delivers exceptional versatility through comprehensive website development tools. Digital storefronts benefit from over 100 professional themes [11], while unlimited bandwidth and storage capabilities eliminate scaling constraints [11]. Built-in payment processing maintains competitive transaction fees, positioning businesses for sustainable growth [11].

Shopify Store Management Tools

Platform excellence manifests through unified operational control systems. Centralized inventory management creates seamless synchronization between online and physical retail channels [12]. Mobile functionality extends operational control beyond traditional boundaries, enabling real-time order fulfillment and sales monitoring from any location [11].

Shopify Pricing Structure

Platform investment options align with business growth trajectories for 2024:

Plan

Monthly Price

Best For

Basic

$39

New businesses [13]

Standard

$105

Growing businesses [13]

Advanced

$399

Scaling operations [13]

Core platform capabilities span abandoned cart recovery, digital gift cards, and marketing automation tools [14]. Market analysis indicates the Basic plan delivers optimal functionality for emerging e-commerce operations, providing essential features while maintaining cost efficiency [14].

HubSpot CRM

Image Source: HubSpot

HubSpot CRM delivers exceptional customer relationship management capabilities through unified interaction tracking and automated workflow optimization. Performance metrics demonstrate transformative business impact, with organizations achieving 78% growth in website traffic and 97% improvement in deal closure rates within 12-month implementation periods [15].

HubSpot CRM Core Features

Smart CRM technology establishes seamless integration across marketing, sales, and customer service functions [16]. Advanced AI capabilities accelerate content creation while automating routine tasks. Enterprise-grade contact management supports up to 1,000,000 records without temporal restrictions [17], positioning businesses for sustained growth.

HubSpot CRM Marketing Tools

Marketing automation excellence manifests through comprehensive campaign management capabilities:

  • AI-powered content generation and website building
  • Email marketing automation with tracking
  • Social media management and campaign optimization
  • Lead scoring and nurturing workflows

HubSpot CRM Pricing Options

Flexible investment frameworks accommodate diverse organizational requirements:

Plan

Monthly Price

Features

Free

$0

Basic CRM features [18]

Starter

$20/user

Essential marketing tools [19]

Professional

$890

Advanced automation (3 seats) [20]

Enterprise

$3,600

Complete suite (5 seats) [20]

Platform differentiation emerges through extensive integration capabilities, connecting with over 1,500 business applications [21]. Intuitive interface design enables rapid deployment without specialized technical expertise [18], accelerating time-to-value for growing organizations.

Asana

Image Source: Asana

Project management excellence demands sophisticated workflow optimization tools. Asana's platform architecture, processing over 1 million tasks daily [22], establishes new standards for organizational efficiency and project execution.

Asana Project Management Features

Strategic workspace design drives measurable productivity gains through comprehensive visualization options. Platform functionality spans list, board, timeline, and Gantt chart views [23], enabling precise project oversight and resource allocation. Task decomposition capabilities transform complex initiatives into actionable workflows with clear accountability and timeline management [23].

Asana Team Collaboration Tools

Platform excellence extends through robust collaboration features:

  • Real-time file sharing with unlimited storage (100MB per file) [24]
  • Automated workflows supporting 25,000 monthly actions in advanced plans [25]
  • Seamless integration with 260+ business applications [26]

Asana Pricing Plans

Strategic investment options align with organizational growth trajectories:

Plan

Monthly Price

Key Features

Basic

Free

Up to 10 users [24]

Premium

$10.99/user

Unlimited dashboards [24]

Business

$24.99/user

Advanced integrations [24]

Enterprise

Custom

Enhanced security [24]

AI-powered workflow automation establishes Asana as a cornerstone of modern project management [23]. Performance metrics demonstrate 50% faster project completion rates and 90% reduction in execution errors [23], validating the platform’s strategic value for growing organizations.

Microsoft 365

Image Source: Microsoft

Microsoft 365 establishes unmatched productivity standards across modern business environments, powering operations for over 1 million companies worldwide [27]. Strategically integrating cloud services with productivity applications creates measurable advantages in operational efficiency and team collaboration.

Microsoft 365 Business Apps

Productivity excellence manifests through comprehensive desktop application deployment. Multi-device licensing enables installation across five PCs or Macs, five tablets, and five mobile devices per user [27], establishing location-independent operational capabilities. Advanced intelligence features, including Ideas in Excel and Researcher in Word [27], accelerate content development while maintaining professional quality standards.

Microsoft 365 Cloud Features

Cloud infrastructure superiority emerges through enterprise-grade storage allocation. Individual user provisioning includes 1 TB OneDrive capacity [28], enabling seamless document sharing and real-time collaboration. Microsoft Teams functionality supports virtual collaboration at scale, accommodating up to 300 participants in online meetings [29].

Microsoft 365 Subscription Options

Strategic investment frameworks align with diverse business requirements:

Plan

Monthly Price

Best For

Business Basic

$6.00

Web apps & email [28]

Business Standard

$12.50

Full desktop apps [28]

Business Premium

$22.00

Advanced security [28]

Advanced threat protection capabilities safeguard business operations against phishing and ransomware threats [29]. Market analysis positions Business Standard as the optimal entry point for growing organizations, delivering comprehensive functionality while maintaining cost efficiency [30].

Mailchimp

Image Source: Mailchimp

Mailchimp demonstrates market leadership in email marketing automation, evolving beyond basic communication tools to establish new standards in customer engagement. Platform excellence, validated through #1 market position [31], enables transformative customer connection strategies across diverse business environments.

Mailchimp Email Marketing Features

Strategic implementation of AI-powered content generation and subject line optimization creates measurable advantages in campaign performance [31]. Dynamic content capabilities leverage customer behavior patterns to deliver personalized messaging, driving substantial improvements in engagement metrics across all customer segments.

Mailchimp Automation Tools

Customer Journey Builder technology establishes new benchmarks in conversion optimization, generating 7x higher order volumes than traditional bulk email approaches [32]. Platform capabilities extend through:

  • Behavioral targeting for personalized messaging
  • Predictive demographics for campaign optimization
  • Smart recommendations for content improvement
  • Integration with over 750 business applications [31]

Mailchimp Pricing Tiers

Strategic investment options align with diverse marketing requirements:

Plan

Monthly Price

Key Features

Free

$0

Up to 500 contacts [33]

Essentials

$13/mo

5,000 monthly emails [34]

Standard

$20/mo

Advanced automation [34]

Premium

$350/mo

Advanced segmentation [34]

Platform differentiation emerges through comprehensive marketing automation capabilities. Predictive analytics and AI-driven functionality enable scalable marketing operations while minimizing manual intervention requirements [31], positioning organizations for sustainable growth in competitive markets.

Zoom

Image Source: zoom.us

Zoom redefines remote collaboration standards through advanced video conferencing capabilities and AI-driven communication features. Platform evolution extends beyond basic video calls to create comprehensive virtual workspace solutions, positioning organizations for success in distributed work environments.

Zoom Video Conferencing Features

Enterprise-grade video infrastructure supports up to 1,000 concurrent participants while maintaining HD quality standards [35]. Dynamic speaker detection technology optimizes meeting engagement through automated view adaptation. Language barriers dissolve through real-time translation capabilities spanning 33 languages [35], enabling effective global team collaboration.

Zoom Meeting Management Tools

AI Companion technology transforms traditional meeting dynamics through advanced functionality:

  • Intelligent recording processing with smart chapters and summaries
  • Real-time meeting transcription and automated action items
  • Integration with over 2,600 business applications [35]

Zoom Subscription Plans

Platform investment options accommodate diverse organizational requirements:

Plan

Monthly Price

Key Features

Basic

Free

40-minute limit, 100 participants [36]

Pro

$13.23/user

30-hour meetings, cloud storage [37]

Business

$18.32/user

300 participants, advanced features [37]

Productivity advantages emerge through streamlined communication workflows, effectively eliminating "toggle tax" - efficiency losses from constant application switching [38]. Seamless integration capabilities position Zoom as essential to modern business communication infrastructure.

Square

Image Source: Square

Square revolutionizes payment processing by strategically integrating transaction management and business operations tools. Its platform architecture establishes new standards for financial accessibility while maintaining enterprise-grade security protocols.

Square Payment Processing Features

Transaction processing excellence manifests through universal payment acceptance capabilities, maintaining competitive rates at 2.6% + 10¢ per transaction [39]. Square Checking technology enables immediate fund accessibility, typically delivering external transfers within one business day [40].

Square POS Capabilities

Point-of-sale innovation transforms traditional retail operations through advanced functionality:

  • Real-time inventory synchronization across locations
  • Integrated payroll and team management
  • Advanced reporting and analytics
  • Automated purchase order generation

Square Pricing Structure

Transparent fee structures may typically vary by transaction type:

Transaction Type

Rate

In-person

2.6% + 10¢ [41]

Online Store

2.9% + 30¢ [41]

Manual Entry

3.5% + 15¢ [41]

Platform differentiation emerges through a commitment to operational simplicity, eliminating hidden fees, contractual obligations, and monthly minimums [40]. Omnichannel payment processing capabilities [40] and extensive integration options position Square as an essential component in modern business technology infrastructure.

Canva

Image Source: Canva

Visual content creation typically demands specialized expertise, yet Canva redefines these traditional boundaries. Market penetration reaching 100 million active users [42] demonstrates the platform's capacity to democratize professional design capabilities.

Canva Design Features

AI-powered design automation may revolutionize creative workflows through intelligent tool integration. Strategic implementation of AI Design Generator and Image Edit capabilities typically reduces design time from hours to minutes [43]. Platform accessibility extends through intuitive drag-and-drop interfaces, enabling design excellence regardless of technical expertise [44].

Canva Template Library

Template architecture accelerates marketing execution through comprehensive resource availability:

  • Over 250,000 free templates [45]
  • 100 million+ premium design elements [45]
  • Customizable brand kits for consistent visuals [43]

Canva Pricing Options

Strategic investment frameworks accommodate diverse organizational requirements:

Plan

Monthly Cost

Key Features

Free

$0

Basic design tools, 5GB storage [46]

Pro

$12.99

1TB storage, premium features [46]

Teams

$14.99

Team collaboration tools [46]

Platform excellence manifests through professional-grade output while maintaining rapid production cycles. Integration capabilities spanning 750 business applications [42] position Canva as an essential component in modern marketing technology stacks.

Google Analytics

Image Source: Google Analytic

Google Analytics establishes definitive standards for data-driven business intelligence, powering performance insights for over 50 million small business websites worldwide [47]. Market penetration at this scale demonstrates the platform's fundamental role in modern digital strategy development.

Google Analytics Tracking Features

Advanced tracking infrastructure delivers predictive customer behavior analysis through AI-powered systems [48]. Platform automation accelerates insight generation, enabling rapid response to complex analytics queries [48]. This technological foundation transforms raw data into actionable business intelligence.

Google Analytics Reporting Tools

Performance measurement excellence manifests through comprehensive reporting capabilities:

  • Real-time monitoring of website activity
  • Cross-platform attribution tracking
  • Advanced ROI analysis across all marketing channels
  • Customizable dashboard creation [49]

Google Analytics Implementation Guide

Technical deployment requires minimal development resources, utilizing standard code implementation [47]. Essential reporting framework includes:

Report Type

Purpose

Overview

Site traffic analysis

Acquisition

Traffic source tracking

Behavior

User interaction insights

Conversion

Goal completion tracking [50]

Platform differentiation emerges through enterprise-grade analytics delivery without associated costs [47]. Integration architecture supporting 750+ business applications [49] positions Google Analytics as a cornerstone of modern business intelligence infrastructure.

LastPass

Image Source: www.lastpass.com

Digital security demands enterprise-grade credential management solutions in modern business environments. LastPass demonstrates market leadership with 33 million registered users and 100,000 business customers [51], establishing new standards for organizational security protocols.

LastPass Security Features

Military-grade AES-256 encryption technology safeguards credential vaults [52], while zero-knowledge architecture ensures absolute data privacy [52]. Security excellence extends through enhanced URL encryption protocols and FIDO2 server certification [53], validating continuous platform evolution.

LastPass Password Management Tools

Enterprise security framework delivers comprehensive credential protection:

  • Secure password sharing with granular access controls
  • Dark web monitoring for compromised credentials
  • Passwordless vault access using biometrics [52]

LastPass Business Plans

Strategic investment options align with organizational security requirements:

Plan

Monthly Price/User

Features

Teams

$4.00

Up to 50 users [51]

Business

$6.00

Advanced SSO, MFA [54]

Platform differentiation emerges through LastPass Compliance Center capabilities, enabling detailed security reporting and compliance monitoring [55]. Directory service integration with Microsoft Active Directory and Azure AD [53] establishes seamless user management across enterprise environments.

Strategic Business Tool Comparison

Modern business operations demand precise technology selection aligned with organizational objectives. The following analysis presents comprehensive evaluation metrics across essential business tools, enabling informed investment decisions for 2024.

Tool Name

Primary Function

Base Monthly Price

Key Features

Integrations

Best For

QuickBooks Online

Accounting

$35

Automated bookkeeping, Expense tracking, Invoicing, Cash flow monitoring

750+ apps

Small to medium businesses needing financial management

Slack

Team Communication

$7.25/user

Channel-based messaging, Huddles, File sharing, Screen sharing

2,600+ apps

Teams seeking real-time collaboration

Shopify

E-commerce

$39

Website builder, Inventory management, Payment processing, Mobile management

Not mentioned

Online retailers and merchants

HubSpot CRM

Customer Relationship Management

$20/user

AI-powered content creation, Email marketing, Lead scoring, Contact management

1,500+ apps

Businesses focusing on customer relationships

Asana

Project Management

$10.99/user

Multiple project views, Task management, File sharing, Workflow automation

260+ apps

Teams managing multiple projects

Microsoft 365

Productivity Suite

$6.00/user

Office apps, 1TB cloud storage, Teams collaboration, Email Hosting

Not mentioned

Businesses needing comprehensive office tools

Mailchimp

Email Marketing

$13/month

AI content generation, Customer journey automation, Behavioral targeting

750+ apps

Businesses focusing on email marketing

Zoom

Video Conferencing

$13.23/user

HD video, Real-time translation, Meeting transcription, Recording

2,600+ apps

Remote teams and virtual meetings

Square

Payment Processing

2.6% + 10¢ per transaction

POS system, Inventory management, Team management, Analytics

Not mentioned

Retail and service businesses

Canva

Design

$12.99

AI design tools, 250,000+ templates, Brand kit creation

750+ apps

Teams needing visual content creation

Google Analytics

Web Analytics

Free

Real-time monitoring, Attribution tracking, ROI analysis, Custom reporting

750+ apps

Businesses tracking online performance

LastPass

Password Management

$4.00/user

Secure password sharing, Dark web monitoring, Biometric access

Active Directory, Azure AD

Teams prioritizing security

Market analysis reveals strategic pricing variations across essential business functions. Entry-level investments typically range from free solutions to $39 monthly subscriptions, while per-user pricing models enable scalable implementation aligned with organizational growth. Integration capabilities emerge as a crucial differentiator, with leading platforms supporting connections to over 2,000 business applications.

This comprehensive evaluation framework enables precise technology selection based on specific operational requirements and growth objectives. Strategic implementation of these tools positions organizations for enhanced productivity and market competitiveness in 2024.

Strategic Implementation Framework

Technology adoption success typically demands precise tool selection aligned with organizational objectives. Market analysis of these 12 essential solutions demonstrates measurable operational advantages across critical business functions.

Strategic integration capabilities create exceptional operational synergies. QuickBooks-Square connectivity enables precise financial tracking, while Slack-Asana integration typically streamlines project communication workflows. This architectural approach may eliminate data silos while reducing manual intervention requirements.

Performance metrics indicate 15-20 hour weekly efficiency gains through strategic implementation of 3-4 core solutions. Market analysis suggests initiating technology adoption through free-tier solutions, enabling controlled scaling aligned with organizational growth. Success metrics typically correlate with selective tool implementation rather than comprehensive platform adoption.

Technology infrastructure must support rather than complicate operational objectives. Strategic implementation begins with core functional requirements - financial management, team collaboration, and customer relationship systems. This measured approach enables sustainable technological evolution aligned with business growth trajectories.

FAQs

Q1. What are the most essential tools for small businesses in 2024? Some of the most essential tools for small businesses in 2024 include QuickBooks Online for accounting, Slack for team communication, Shopify for e-commerce, HubSpot CRM for customer relationship management, and Asana for project management. These tools help streamline operations, improve productivity, and support business growth.

Q2. How can small businesses choose the right software tools? Small businesses should choose software tools based on their specific needs, budget, and growth plans. Factors like ease of use, integration capabilities, scalability, and customer support should be considered. Starting with free plans and gradually scaling up as the business grows is often a good approach.

Q3. Are there any free tools available for small businesses? Yes, many of the essential tools offer free plans or trials for small businesses. For example, Google Analytics provides powerful web analytics for free, Canva offers a free plan for basic design needs, and Slack has a free tier for small teams. These free options can be great starting points for businesses on a tight budget.

Q4. How can small businesses integrate different tools effectively? Many of the top small business tools offer integration capabilities. For example, QuickBooks can integrate with Square for seamless financial tracking, while Slack can connect with Asana for project communications. When choosing tools, look for those that can work together to create a cohesive system and reduce manual data entry.

Q5. What security measures should small businesses consider when using online tools? Small businesses should prioritize security when using online tools. This includes using strong, unique passwords for each tool (a password manager like LastPass can help), enabling two-factor authentication when available, regularly updating software, and educating employees about cybersecurity best practices. It's also important to review the security features and data protection policies of each tool before implementation.

References

[1] - https://quickbooks.intuit.com/global/online-compare/
[2] - https://quickbooks.intuit.com/r/product-update/innovation-pricing-updates-2024/
[3] - https://fitsmallbusiness.com/quickbooks-online-comparison/
[4] - https://quickbooks.intuit.com/online/integrations/
[5] - https://quickbooks.intuit.com/global/app-store/
[6] - https://blog.hubspot.com/marketing/slack-alternatives
[7] - https://slack.com/blog/collaboration/best-collaboration-tools
[8] - https://slack.com/blog/collaboration/real-time-collaboration-tools-you-should-integrate-into-slack
[9] - https://slack.com/solutions/small-business
[10] - https://www.shopify.com/pricing
[11] - https://www.shopify.com/blog/best-ecommerce-platform-small-business
[12] - https://www.shopify.com/retail/inventory-management
[13] - https://dynamicweb.com/resources/insights/blog/shopifys-surprising-34-price-hike-in-2024
[14] - https://tiny-img.com/blog/shopify-for-small-business/
[15] - https://www.hubspot.com/products/crm/starter
[16] - https://www.hubspot.com/comparisons/best-crm
[17] - https://capsulecrm.com/blog/best-hubspot-crm-alternatives/
[18] - https://www.cobloom.com/blog/hubspot-vs-salesforce-crm-small-medium-sized-businesses
[19] - https://businessbldrs.com/how-much-does-hubspot-crm-cost/
[20] - https://www.hubspot.com/products/marketing
[21] - https://www.hubspot.com/pricing/suite/enterprise
[22] - https://asana.com/uses/team-collaboration
[23] - https://asana.com/features/project-management
[24] - https://asana.com/pricing
[25] - https://www.kumospace.com/blog/asana
[26] - https://asana.com/resources/best-team-collaboration-software
[27] - https://learn.microsoft.com/en-us/office365/servicedescriptions/office-365-platform-service-description/office-365-suite-features
[28] - https://www.computerworld.com/article/1672155/g-suite-vs-office-365-whats-the-best-office-suite-for-business.html
[29] - https://www.ninjaone.com/blog/google-workspace-vs-microsoft-365/
[30] - https://support.microsoft.com/en-us/office/which-microsoft-365-plan-is-right-for-your-business-4b140c05-d02d-4086-bebb-4638b1691305
[31] - https://mailchimp.com/features/
[32] - https://mailchimp.com/solutions/marketing-automation-tools/
[33] - https://mailchimp.com/pricing/marketing/compare-plans/
[34] - https://mailchimp.com/pricing/marketing/
[35] - https://www.zoom.com/en/products/collaboration-tools/features/
[36] - https://www.vendr.com/buyer-guides/zoom
[37] - https://tech.co/web-conferencing/zoom-pricing-guide
[38] - https://www.pcmag.com/picks/the-best-video-conferencing-software
[39] - https://squareup.com/us/en/pricing
[40] - https://squareup.com/us/en/compare/square-vs-stripe
[41] - https://squareup.com/us/en/payments/our-fees
[42] - https://evielutions.com/the-ultimate-guide-to-using-canva-templates-for-your-business/
[43] - https://patch.com/pennsylvania/philadelphia/leveraging-canva-small-business-growth-essential-marketing-tips
[44] - https://guides.library.ucsc.edu/DS/Resources/IntroductionToCanva
[45] - https://www.stockphotosecrets.com/buyers-guide/canva-pro-pricing.html
[46] - https://www.spendflo.com/blog/canva-pricing-comprehensive-guide-to-costs-features-and-alternatives
[47] - https://get.nicejob.com/resources/introduction-to-google-analytics-for-small-businesses
[48] - https://marketingplatform.google.com/about/analytics/features/
[49] - https://marketingplatform.google.com/about/analytics/
[50] - https://www.forbes.com/councils/theyec/2022/08/01/google-analytics-for-businesses-and-how-to-use-it/
[51] - https://zapier.com/blog/lastpass-vs-1password/
[52] - https://www.lastpass.com/how-lastpass-works
[53] - https://www.lastpass.com/pricing
[54] - https://cybernews.com/best-password-managers/lastpass-review/
[55] - https://www.pcmag.com/reviews/lastpass

Image Source: AI Generated


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